About us

Mission Statement

Untold News is dedicated to building support for Israel by educating Americans about Israel’s cutting-edge technology, medical, scientific, and environmental advances, and vital humanitarian work. Our aim is to raise awareness of Israel’s extraordinary contributions so that the next generation of leaders will see Israel as a valued friend.

Our Team

Marcella Rosen

Marcella founded Untold News in January 2010. In 2002, she established the Campus Tolerance Foundation to create awareness of bias present on college campuses.

Formerly, she was Director of Media Worldwide, an Executive Vice President and Corporate Board member of NW Ayer Inc, then one of the largest advertising agencies, President of Trager-Rosen, Inc. and Executive Vice President of Freemark, an early dot-com.

Marcella was Volunteer Head of the Communications Division of UJA New York, a Director of the 92nd Street Y, the JCRC, the Abraham Joshua Heschel School, Barnard College, and now, Natan Worldwide Disaster Relief.

Marcella has received the Barnard College Distinguished Alumna Award, the Matrix Award, and the Crystal Prism Award for Advertising. She was the Founder and Chair of The Deciding Vote, an ad hoc group which ran a campaign to get women to vote in 1992. The group was given $3 million in free time and space and received much press coverage.

Marv Waldman
Creative Director

Marv Waldman is a top pro, with 16 years at Young and Rubicam where he rose from Copywriter to Executive VP and Executive Creative Director.

Marv developed advertising and strategy for Senator Bill Bradley’s presidential campaign, and advised on both Obama campaigns. He served on the Creative Review Board of the Advertising Council of NY.

Currently, Marv is Adjunct Professor of Design Management at the Pratt Institute, as well as President of the Shadow Group, an agency which specializes in strategic and creative solutions primarily for not-for-profit companies.

Steve Farkas
Director of Research

Steve is a Principal at the Farkas Duffett Research Group, LLC., a consulting company that uses the tools of public opinion research to help foundations and other non-profits succeed with its programming.

Steve is the author of over 100 major opinion studies, and has appeared many times on CNN, NPR, CBS, ABC and other media. He received his BA from NYU, an M.A. and M. Phil. from Columbia University, and a MacArthur Pro-Dissertation Fellowship.

Anne Etra
Publishing Director

Anne Etra published Tiny Dynamo and El Pequeño Dínamo for Untold News, runs its Facebook communities, and provides writing and speaking services for the Israel cause.

Her corporate life was with Oxford University Press, she is a proud Penn alumna, and a Senior Fitness professional.


Board of Directors

Gadi Lalazar
Gadi is a Gastroenterologist and Hepatologist at the Hadassah Hebrew University Medical Center in Jerusalem. He earned his BMedS and MD from the Hebrew University in Jerusalem, and completed his medical training at Hadassah with honors. At Hadassah he currently combines patient care with teaching and research and has published more than 20 peer reviewed papers.
David Landau
David Landau is Co-Founder and Managing Director of DGital Media, a New York based audio engagement company that partners with media brands to create, distribute and monetize audio/digital programs.
Previously, David served as a Co-Chief Executive Officer of Dial Global, Inc. and Westwood One, Inc. In 1994, he co-founded Multiverse Networks, Inc., a network radio company that developed and syndicated The Dr. Laura Schlessinger Show. Previously, he held top management positions at Premiere Radio Networks. David has been a Member of Radio Advisory Council at Arbitron Inc. since March 2010.
Amy Rubenstein
Amy is a top Executive with Peter Luger Steak House. She is a member of the Board of the Jewish Community Relations Council of New York and a Lifetime Member of the Jewish Museum.
David Sklaver
David is founder and CEO of conductivmedia, an integrated marketing/media consultancy. He has run a number of major advertising and media agencies including DDB NY, Wells Rich Greene, and KSL Media. David’s connection with Israel is profound and personal, since he is the child of Holocaust survivors and has many close relatives who live in Israel.

Advisory Committee

Harold R. Handler

Burton Lehman

Ezra G. Levin

Keith Rosenbloom

Oliver K. Stanton

Stephen Stulman

Steven Wils